Win Wire
Leslie’s Pool Supplies

Leslie’s Pool Supplies

Salesforce Products:

B2C Commerce
B2B Commerce
Service Cloud


Vertex – Tax
Amplience – Content Management
Chase Paymenttech – Payment Processing
Yotpo – Ratings and Reviews
Relate – Customer Data
Experian – Address Verification
Bronto – Email
Signafyd – Fraud

Cloud Solution:
Salesforce Commerce Cloud
Salesforce Service Cloud


Leslie’s Pool Supplies engaged Fēnom Digital in July of 2019 to be the System Integration partner to implement a digital transformation powered by Salesforce Commerce Cloud. Fēnom took a wholistic view of the architecture and performed an eight (8) week discovery and design phase to define functional and technical requirements. With approval of requirements, began the build process, and iteratively released SFCC sites to production starting in February of 2020 with the final brand launching in October of 2020.

Leslie’s Overview

Leslie’s Pool Supplies is the leading retail brand of pool supplies in the world, owning over 20% of the total pool supplies market. Leslie’s founded in 1963, has grown YoY since its formation, and in recent years has grown over 400% in total eCommerce revenue due to strategic acquisitions within the space. The Leslie’s family of brands includes Leslie’s Pool Supplies, In the Swim, Pool Supply World, and Hot Tub Works. Over the past 18 months Leslie’s has made the decision to invest heavily in the digital space.


  • 4 Brands launched on time
  • 100% on budget delivery
  • Seamless cut-over to new platform, less than three minutes of total downtime
  • Sold cross cloud platforms to meet business needs

What made Fēnom stand out?

  • Salesforce Commerce Cloud-focused expertise
  • Competitive and Flexible Pricing
  • Knowledge of industry specific processes and business models
  • Understanding of complex end-to-end architectures
  • Digital transformation experience

The Company We Keep